First, let's open ASINspector!


To open ASINspector, you must first do an Amazon search for a product. Once you get to the page showing all search results, click the ASINspector icon in your toolbar. 



This will open up ASINspector in a new tab.


Note: If you click on a single product and go to its product page, then click the icon, ASINspector will only provide results for that product.


The Visual Tour


Now that you have ASINspector open, let's look around so that you know where to find the data and features that you need. Also, please note that you may have to scroll down or to the right to see all available data.



The Dashboard


At the top of your screen, the dashboard displays general statistics about the products in your search. 



Number of products found, average rank, buy box price, average number of reviews



Product Data Table


The product data table presents all the data extrapolated from your Amazon search results page. This section will introduce you to the data points that are displayed by default in the product data table. However, keep in mind that you can customize this table to suit your needs. (See How to Customize for more details)

- Item number

This represents where the product is listed on the Amazon search results page.

Click the item number to select the product for bulk actions.


- Product name

Hover over the name to see an image of the product.

Click the name to open the Amazon product page in a new tab.

- Brand 


- Category

This shows the broad category under which the product is listed.

Hover over the category to see a list of all specific categories with which the product is associated.

- Rank 


- Est. sales (month)

The estimated quantity of sales per month (calculated by ASINspector based on product info)


- Est. revenue (month)

The estimated revenue (from the above sales) per month


- # of Reviews

Total number of customer reviews for this product.


- Rating 

The average customer rating out of 5 stars.


- BB seller 

The seller who is currently on the *Buy Box for this product.


*The Buy Box is where a customer can click to purchase an item instantly. The Buy Box spot is filled by only one seller at a time and all sales made through the quick sale option will automatically go to this seller.


- Price (new) 


- FBA fees

The total amount in Fulfillment by Amazon fees per product. This number is the product of multiple small fees. 

Hover over the the FBA fees amount to see the multiple smaller fees that make up this total.


- Weight (Kg)


- Actions

Action buttons can help you find more information about the product in that row. (See Product Specific Actions for more info on these features) 



But there's more!

The data points listed above are not the only ones available to you! In fact, there are many more categories of data that you can choose to see when you customize your results page in Settings. (See How to Customize) For example, you could choose not to display Category or Weight (kg) columns. You could also opt to show other available data points, like BB Price or Number of Sellers.



Bottom Toolbar


At the bottom of the page, you will find...


- Resources

These buttons link you to helpful resources. You can connect with other ASINspector users, contact customer support, or access further training. 




- Global Actions

The icons in the bottom toolbar can help you perform various actions (not specific to a single row/product). Details below. 





- Settings

Click on the gear icon at the far right side of the screen to access settings/configuration.